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Who We Are

Cobrapparel is a company that specialises in designing custom-made apparel for sports teams, groups and businesses. Cobrapparel’s innovative manufacturing process uses high-performance materials which resist wear and tear from regular use in high-intensity sports, as well as cutting edge clothing printing techniques to create vibrant prints with every wash.

Cobrapparel also provides garments made of top quality fabrics designed to protect against fading and damage, including moisture wicking technology to help you stay cool under pressure. Cobrapparel has over 5 years’ experience providing the best custom garments for your order. With an inclusive process that connects you directly with Cobrapparel’s expert designers, we want you to Look Your Best; Make A Statement; Be Your Best!

The Cobrapparel Promise

Cobrapparel is one of the leading providers of custom designed apparel for sports teams, groups, and businesses. We pride ourselves on our high-quality materials and advanced printing techniques.

Our team strives to deliver the best custom garments for your order, including:

  • Our full and undivided attention as we work with you through every stage of the production process to ensure that we produce a product that will exceed your wildest expectations.
  • Made from top quality fabrics and materials to protect against fading and damage. Our apparel includes moisture wicking technology to help you stay cool under pressure.
  • Custom designs tailored by our experienced creative team
  • Manufactured by using cutting-edge clothing printing methods that create vibrant, colourful images that pop with every wash.

What separates Cobrapparel from other clothing manufacturers? It starts with our inclusive process that connects you, the customer, directly with Cobrapparel’s expert designers. See our page on how it’s made.

Look your best, make a statement, and be your best with Cobrapparel.

Our Team

We’re not new to the block. Cobrapparel was started in Wagga Wagga and we’re here to take on the world.

Our team is made up of experienced designers who will work with you to make sure your design stands out. Want a logo or image on your gear? No problem! We can do that. Maybe you need some custom artwork done for promotional purposes. Easy-peasy, we’ve got you covered.

Meet our very talented team:




Product Development




Customer Experience

Cobrapparel is a place where everyone can have a voice and work to create amazing custom apparel that stands out from the competition. We use your passion, your ideas and give them legs, as well as keep you informed every step of the way – from design to delivery.

Community & Awards

Cobrapparel is a proud supporter of local communities. From Wangaratta to Brisbane, our customers are part of the Cobrapparel family and we love to give back. We wouldn’t be here without the support from local clubs who love their apparel and love to share with friends and families about their experience. And for that, we’re deeply humbled and grateful to have such loyal supporters.

The Wagga Wagga Golden Crow Awards have honored us as the best pivoted business in the region and we couldn’t be prouder. The joy we get from designing, manufacturing and delivering high quality apparel all over Australia is a feeling of extreme pride.

Every year we run Australia’s best beanie competition where our customers compete in a round robin competition for the best designed and most enthusiastic schools, clubs, and businesses.

How It Started

Before the name there was one bloke, the cobra himself, Jacob “Cob” Guthrie. His club of Ganmain-Grong Grong-Matong needed THE BEANIE that made a statement off the field. So Jacob set out to do just that. So begun Cobrapparel.

Since then, Cobrapparel has bounded to the forefront of the personalised clothing industry providing all types of cuts and garments to all manner of industries.

But where are we going? What’s going to change? Cobrapparel will continue to develop new and exciting methods of cutting-edge printing that will allow for our customers to receive their orders faster.

Material science is at the forefront of our sports clothing development including advanced moisture wicking technology and technical (functional) textiles fit for purpose.

The Cobrapparel team strive every day to become a better business, one you can depend on, so we can deliver the best products possible. With us, you can guarantee we will continue to develop strong relationships with key suppliers across the continent and internationally.

As we expand, our experts will continue to align with schools, sporting clubs and community organisations so they get the best possible experience when engaging with us.

And most importantly of all, the support and fostering of our wonderful community of Cobra fans. Cobrapparel is your business and we won’t stop until everyone knows Cobrapparel stands for quality, personalised clothing.

Building on our customer experience and understanding of their wants and needs will be the focus as Cobrapparel continues to grow as a company. It’s the customers that drive us forward – if it wasn’t for Cobra fans, Cobrapparel wouldn’t exist.

Get your Cobrapparel on!




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